Everybody is Watching!
I'm sure you've noticed that all of your favorite YA books have recently been turned into movies or will be soon. These movies have brought in older readers who enjoyed the films and want to experience the story in the original medium. Your mom, grandma, and sometimes even dad are picking up books like The Hunger Games because they loved the movie when you dragged them to it!
Marketing Backlash
Unfortunately, not all novels adapted to film have benefited the story. A lot of the large YA franchises have gathered a crazed teenage girl fandom that ends up consuming the whole image of the franchise. The problem with this marketing strategy is that older audiences may not want to be associated with the fan base, choosing to not even give the book a chance. The Twilight series is the perfect example of adults falling into the marketing trap; they see Kristen Stewart and her overly-sparkly boyfriend and assume the movie is shallow.
Yay for Positive Promoting!
On the other hand, for stories like The Hunger Games, the film adaptations have allowed the book to reach audiences that it never would have had the book not gone to the big screen. Hollywood is capitalizing on the young consumer and loyal supporters of the original book and franchise. Big movies, such as the Harry Potter series, are bringing a lot of positive attention to YA novels, while at the same time more of the best YA books are going to be seen soon on the big screen.
I'm sure you've noticed that all of your favorite YA books have recently been turned into movies or will be soon. These movies have brought in older readers who enjoyed the films and want to experience the story in the original medium. Your mom, grandma, and sometimes even dad are picking up books like The Hunger Games because they loved the movie when you dragged them to it!
Marketing Backlash
Unfortunately, not all novels adapted to film have benefited the story. A lot of the large YA franchises have gathered a crazed teenage girl fandom that ends up consuming the whole image of the franchise. The problem with this marketing strategy is that older audiences may not want to be associated with the fan base, choosing to not even give the book a chance. The Twilight series is the perfect example of adults falling into the marketing trap; they see Kristen Stewart and her overly-sparkly boyfriend and assume the movie is shallow.
Yay for Positive Promoting!
On the other hand, for stories like The Hunger Games, the film adaptations have allowed the book to reach audiences that it never would have had the book not gone to the big screen. Hollywood is capitalizing on the young consumer and loyal supporters of the original book and franchise. Big movies, such as the Harry Potter series, are bringing a lot of positive attention to YA novels, while at the same time more of the best YA books are going to be seen soon on the big screen.